bayshore mall (1 of 6)

Death Stalks The Bayshore Mall

This afternoon Eureka California’s Bayshore Mall is bathed in a hue of desperation and ennui that no amount of sunlight pouring through skylights can brighten. More than half the storefronts are vacant. Shoppers are scarce. Roof tiles are dangling. Employees are daydreaming. Sales are dwindling. With many corporate stores going bankrupt or leaving the mall several roadside venders peddling rugs and oversized tapestries featuring pot leaves, Bob Marley, and wolves howling at the moon have filled their vacancies. Some of these venders have vinyl banners to suffice as storefront signs, others didn’t bother. Once inside you can tell by the layout and color scheme that you’re in what used to be The Gap or Wilson’s Leather, which lends a post-apocalyptic tinge to this ziggurat of suburbia.

The bleakness of this shopping center is not confined to the decaying architecture and gated stores. As I approached the entrance on the left side of the food court I  came upon a mouth with more vacancies than teeth gaping from behind a pulsating circle of condensation on the glass door. I hesitated for moment figuring the door was about to open from the inside. It didn’t. Above the circle sunken eyes were fixed on the far corner of the parking lot like a hungry fox at a rabbit hole. I opened the door putting myself face-to-face with the inert source of condensation and his fading neck tattoo. The heavy serif font read something like ‘Jezebel,’ though it was practically undecipherable due to years of sun exposure and someone’s shaky hand. “Where are they with my shit?” The pale vagrant mumbled, his eyes never straying from the parking lot. For a moment I contemplated a cunning reply, but for fear of the swift and unpredictable repercussions only a man in the throes of a rural methamphetamine haze could bring, I quickly stepped aside.

In the food court an employee at the Chinese Gourmet Express was twirling a toothpicked chunk of orange chicken between his fingers in an attempt to draw patrons. Two twaked out tweakers in tie-dye paced in a semi-circle engaged in a dispute as to where they should eat, Subway or Sbarro. A few Hot Topic shopping preteens on a quest to locate ‘hip’ strolled by on youth’s greatest snipe hunt. A pot-bellied middle-aged woman in high-water jeggings, thin legs, pointy head, her body resembling the Tweedles from Disney’s Alice and Wonderland, sat reading a copy of Eat, Pray, Love, which she must have brought with her since there’s no longer a bookstore in the mall. Her bounty from Burger King resting on a tray in front of her: a large fry, order of onion rings, four packets of ranch, a whopper, soda, large strawberry shake, and some other corrugated meat patty in a bun. At the table to her right a father sharing some orange chicken with his son cracked open a fortune cookie and read it out loud, “Life – it’s best not to get too comfortable.”

Unlike most mall cafeterias with their abundance of nationally recognized restaurant chains, half of Bayshore Mall’s six restaurants are locally owned.  With the desire to fulfill an addiction of my own, I gravitated towards Nona’s Ice Cream for a cup of coffee. While making my Americano owner Wendy Davis informed me that Gold Rush Coffee used to be in the mall but the café in Borders put them out of business. When Borders went bankrupt last year the mall was left without a coffee shop. Davis seized the opportunity and added an espresso machine to her ice cream shop. “It’s not a mall if you can’t get coffee.” She said, as she handed me my drink. “I don’t know about the future of the mall, and I don’t know what to think about Walmart opening. All I really want is for more stores to open.”  I nodded and wished her the best.

Past the food court the mall jots off in two directions like a stubby ‘T.’ As you stand in the center of the mall facing the former home of Old Navy, now filled with inflatable ‘bounce houses’ for children to flail upon, Kohl’s is the anchor store to the left (It was originally Mervyn’s, until the company went bankrupt in 2008). In fact, Clare’s, Wet Seal, Spencer’s Gifts, and RadioShack are the last remaining stores on the left half of the mall. The only signs of life on the walk up to Kohl’s was the jingle of janitors’ keys on hips and a gate being locked at the previous location of Payless Shoes.

With Gottschalk’s, JC Penny’s, and Border’s now closed – and Walmart still under construction – Sears and Bed, Bath, and Beyond are the surviving anchors to the right. Even Just a Buck has gone under. Between the defunct Borders and Gottschalks rests the busiest place in the mall, the playground. Parents of all dispositions come with the sole purpose of letting their children play on the slide and plastic playground amenities. As I walked past a teenage mother was chasing her three year old around the slide while a couple dads and a half dozen moms hunched across the surrounding benches.

I sucked down my coffee near Mrs. Field’s Cookies, which has survived as the only place for mid-mall snacking solely because of its proximity to the playground. As I sat there, I couldn’t help but feel a looming sense of uncertainty. Looking around, I’m not the only one having a brush with such a thought. It’s on several faces of shoppers passing through as though we’re all watching the tide go out after a tsunami warning.

When I was younger malls, with their stale air and blatant corporate grinding, used to leave me feeling displaced. Now memories of a packed mall on holidays and the once clean and controlled environment have done so. The Bayshore Mall was never the kind of  place to see people shopping at Tiffany’s or working this season’s Chanel pumps while carrying a toy poodle in a Gucci handbag. Nonetheless, it used to be a safe and predictable engine of consumerism, the tip of suburbia’s flame, burning hot, burning bright, vibrantly unaware of the destruction and limited fuel below. Now the tip of the flame is in the red and no one knows if it’s best to let it burn out.

In 1988, almost eighteen years after Joni Mitchell let us know, “they paved paradise, put up a parking lot,” one of the largest mall owners in the United States, General Growth Properties, opened the Bayshore Mall. Few people on either side of the political aisle accurately predicted the impact the mall would have on the community. Plagued by ‘the timber wars,’ an ongoing dispute between the clear-cutting timber industry in the south, and college environmentalists from the north, Humboldt County found a slab of modern America resting like a knot between its shoulder blades. Some saw it as a sign of the declining times, others a sign of hard work paying off. With the legitimate local economy uncertain (If you ask locals, most claim the largest market in Humboldt County is marijuana) many local retailers feared the mall would put them under. Several corporate shops such as Sears and JC Penny relocated from downtown and the old Eureka Mall to the gleaming new space. Unlike its predecessors the climate controlled Bayshore Mall boasted 25ft wide walkways, a food court bordered by lofty windows, as well as over 100 corporate shops. Although there were a few dissenters standing in protest, many adults hailed it as a hub of commerce, teenagers hailed it as the hub of cool. Jobs were brought into the depressed county. Even those who hated malls – or shopping for that matter – could find solace at The Sweet River Saloon where one could pad the frenzy of Holiday shopping at the full bar, take mom to Sunday brunches, or attend the often humorless Saturday night standup comedy. Fast-forward 24 years; the mall appears to be on its deathbed. The giant that was once feared, or hailed as source of employment, depending on how you look at it, is barely recognizable. And the Bayshore Mall isn’t an anomaly.

According to the International Council of Shopping Centers, only one new enclosed mall has been built in the US since 2006. In the last 10 years 300 malls between 1/2 and 1 million square feet have boarded up their doors, while every 72 hours a new mall opens somewhere in the world. There are many speculations depending on who you talk to or what you read as to why this is: The recession, increases in online shopping, poor corporate business models, a shift in consumer’s desires, a declining domestic manufacturing base and the success of bigger boxes such as Walmart, Target and Home Depot.  But in Humboldt County, where the unemployment rate for April of 2012 rests at 10.6%, 2.5% percent above the national rate, there’s a feeling that it’s all of these things as well as something more.

I walked back to the food court to fulfill my craving for bad Chinese food. While grasping at the last few bits of fried rice with my frayed chopsticks I spotted a vertically challenge man, perhaps forty something, looking a bit like the Cryptkeeper in an oversize shirt with electric blue skulls plastered all over it. He was walking towards the food court with his wife who was pushing a baby in a stroller. The woman was roughly three times the mass of this man leaving the geometry of baby making a perplexing conundrum worthy of the greatest Zen riddles. Despite her stature she had shiny yellow and pink concave jowls, perhaps colored by a reflection from her pink Tweety Bird t-shirt. Now, I’m not a doctor; however, jerky movements, dilated eyes, blank yet hostile expressions, Loony Tunes, all afflictions screamed to me of meth. As they got near the center of the food court the man sat down. The two chatted a bit and then the woman walked and stood with the stroller a few tables away. For a moment a sizzling girl proudly displaying her assets in denim short shorts distracted me. I couldn’t help but notice the white pockets peeking out from underneath the brim of her shorts. She swerved and bounced a bit as to avoid bumping into a security guard. As she passed he turned around and proudly tipped his Mountie hat, surly adding this moment to his spank bank.

I turned back to the Cryptkeeper just as a guy with a shaved head, baggy jeans and a white hoodie, slapped a wad of cash into his hand. Giving an upward nod he then walked towards the woman with the stroller. Reaching behind the baby she pulled something out into her fist and slapped it into the hand of the guy as he passed by. Though I have no idea how much money was just transferred, it’s safe to say that it was the largest transaction I’ve seen all day.

A few moments later another transaction took place with a different bloke. I instantly thought of the man with the neck tattoo I saw on the way in. I scanned the food court; he was nowhere to be found. He could be strolling somewhere in the ‘Beyond’ section of Bed, Bath and Beyond. Or perhaps he’s in one of the unmarked rug shops buying a hookah.  Who knows. Wherever he is, he’s surely long gone.

 

  • Smagallonsea

    I cannot get enough of your writing style and impeccable perspective on things constantly looked over but meaningful to someone at one point or another. 

  • Triciascz

    Having lived in Humboldt County for over 30 years – watching downtown dry up after the mall was built, and then watching the mall dry up as the years went by, I found myself mesmerized by this article, as though I were seeing it through your eyes. I recently read that heroine use in Humboldt is now surpassing meth/crack use.  Excellent write, though a disturbing piece on the overall sign of the times in Humboldt. 

  • Laura Gumnic

    i agree with Triciascz… i’ve been in humboldt for over 40 years and have watched the same… incredibly depressing, but love your writing Deric!

  • Justice

    Ok now how about using your great writing style on something positive?  I appreciate what you said and it’s probably accurate but being miserable about our circumstances doesn’t contribute anything to our collective Humboldt morale. Not being sarcastic, but seriously trying toencourage you to greater things.

    • Realist

      Oh yes, let’s all just be more positive…that will stop the heroin/meth infestation.  Let’s just positively manifest our local economy out of the toilet and families out of poverty.  All we need is some morale booster to solve the problem!  Why didn’t I think of that sooner?  Somebody has been reading The Secret.

  • Sinbad

    The last time I stopped in the mall I sat down and had a couple of tacos in the food court, reading this is like someone narrating my visit.

  • http://www.facebook.com/people/James-Stutsman/1618664398 James Stutsman

    A WELL WRITTEN PIECE I COULD’T STOP READING. I REMEMBER THE ENTIRE SAGA AND ALL I CAN SAY IS….”BE CAREFUL WHAT YOU WISH FOR”.

  • Mike Buettner

    Very well told.

  • Twistedbros

    Wow! When the dollar store goes bankrupt you know it’s hard times. I used to live in Humbolt, and left 15 years ago. It was sad but I knew it was dying. I can remember when humbolt was prosperous. It use to be a great place to live and work. I don’t know about that anymore. Jon Lamb

  • REALperson

    This is one of the most pointless things I’ve read in a long time.
    Really, what WAS the point? Writing about how the mall is struggling?
    Try writing something a high school freshmen doesn’t talk about while at
    lunch. Nice try taking pictures when the mall is closed or just opened
    so it looks like there is never anyone there. Oh, but there are people
    there. The same types of shitty people that are in every mall. Sorry not
    everyone is a complete hipster who goes to the mall to make references
    to Mall Rats. Speaking of Mall Rats, I used to be one as a teenager
    (shame, I know) and the “clean and controlled environment” they used to
    have is a flat out lie. It’s actually cleaner and nicer than ever
    before. There are teams working hard to try to figure out what was left
    in shambles before. Now, the “only place for mid-mall snacking” that has
    “survived” is the only other “snacking” place there has ever been, that
    I know of. (Borders aside, restaurants don’t count, please prove me
    wrong! I actually don’t know of any.) And there is really no need for
    “snacking” anywhere else since the mall is so small. Which is TOTALLY
    FINE since this is a small area. This is horrible writing, really. Did
    this guy even bother to do any homework? The Dollar Store didn’t “go
    under” the manager/owner went back to his own country to avoid sexual
    charges (as far as I know). THAT would have been an interesting article.
    Also, don’t pick on the security for being polite. It’s part of their
    job. And to nitpick, it’s spelled C-L-A-I-R-E-’-S.

    • Julie

      The point of this piece, as far as I can tell, is that he documented the
      sad state of an institution of western capitalism in decline. The decay of the people is representative of the building itself. The author used some snark but he never called anyone “shitty.” You did, however, which makes your comment more pointless than the article. Perhaps if there were more people in the mall, those referenced in the article would’ve been less noticeable. If you think the mall is cleaner now, you must be one of the meth users documented.  I’ve seen a lot of the things he wrote about while shopping there. Because of that I don’t go inside. These days the only places in the mall I shop at are Kohl’s and Ross. I enter from the outside so I don’t have to be inside that depressing cave. I also have kids and believe that shopping locally will give them a better future. Malls have been destructive on a global scale. Walmart has as well. Sure they reallocate a few jobs buy taking someone’s job from domestic factories and ship them over seas all while destroying local businesses, but is that the type of ethics I want to support? No. The shops in the mall are as bad as the drug dealing parents.

      As for mid-mall snacking, I would venture to guess the point he was articulating is in line with what you said about their not needing to be a place to snack because the mall is so small. He clearly states that it has survived because it’s next to the busy playground and there are a lot of kids there. Your lack of reading comprehension is much more damning than forgeting the “I” in Claire’s.

  • YouAreATool

    This is a load of crap. Obviously you don’t spend enough time there to know what it is really like there. Most of the time (Especially Fridays and Saturdays) during normal business hours it’s quite busy. I know. I work there.  Most of the store fronts you speak of near Kohl’s are empty for a reason. NEW CONSTRUCTION that is planned to take place withing the next 2 years. Also there are a few new store’s lined up to fill in some of the newer spaces. Any one of the office workers, security guards, or janitors would have told you this if you had talked to any of them.  Obviously you would rather speculate and bash before getting accurate facts. And yes REALperson, Just a Buck went out due to the owner having 3 separate sexual harassment charges. By the way, Deric, you look like a complete tool in your Twitter picture and I’m pretty sure this type of writing is looked down on in the journalistic world.

    • http://boldtypemag.com Deric Mendes

      Thanks for reading. I’m glad you find my Twitter photo to be humorous, that’s my intent. As for my time at the mall, I spent from 12 – 6pm on a FRIDAY there. In the long term, about a decade ago I used to be a manager at a store in the Bayshore mall and spent quite some time there. Mall culture, as well as the Bayshore Mall in particular, has changed drastically over the years.  

      What I witnessed is accurately portraid. If you consider writing about the people I saw as “bashing,” so be it. Personally I find selling drugs out of a baby stroller rather disgusting, but hey, that’s just me. New construction in 2 years means that General Growth Properties agrees, there’s a problem with the current state of the mall. I agree with you that the reason behind Just a Buck  closing is sad. However, it’s alleged until the owner is prosecuted and still doesn’t change the fact that the store is empty. When I worked at the mall no storefront sat empty. It would be leased out asap. Things have changed. 

      Oh, and for the record, no one is considered to be a more of a tool than anonymous blog commentators.

    • Ken Malcomson

      Dude, I get pretty tired of the NorCal anti-capitalist hipster anomie but though Deric is as hip as one comes (and that’s great), he is an honest truth broker. I’m sorry you find offense at reporting the  Mall’s slow demise, but such is the creative destruction of said capitalism. I’ll take it a notch further: it’s an uncomfortable truth that the faded Bayshore is a mirror of Humboldt itself, or at least our economy. I was one of the first folks to walk in after the ribbon cutting in Oct 1987. My kids took many a Santa photo, sang in choral concerts, played in the playplace, bought the next big kid size, were denied more candy, and loaded novel brunch buffet choices onto their plates at Sweetwater. All gone. I was ambivalent about the opening, worried about the economic impact and (then) worried about the carbon-copy consumerism invading our pristine fastness, but glad to have a safe, warm, dry place to shop and stroll and run into that co-worker I never got enough of. I also worked at the Mall for a year in 1988 and a year in 1995. Just the difference between those years was stark. In the latter time the place seemed already like a shiny sarcophagus. It’s risen and fallen and (sort of) risen again over its time but I think it’s down for the count now. I’ve been hearing about new construction and new tenants and “in two years it’ll be great!” for 20 years. I hope it happens but I have serious doubts. Humboldt is accused of grave social decline and there lies Exhibit A. That and the Zombie Apocalypse parading the main drags. 

      My kids have grown and are leaving, for good. I’ll be following soon enough. Even the author of this excellent piece is taking his considerable talents elsewhere. He didn’t condemn the Mall by writing what’s already there. He caught the vibe well. It’s a flat line.

      But what do I know? I have a stupid facebook picture. Guess I’ll leave social commentary for the local anonymocracy. See ya.

  • Breckenridge77

    The mall is a sad site to see these days, I have experienced much of the same experience minus the drug transaction, plus a staff infection from the benches near the playground. The following week of my staff infection I witnessed the playground being cleaned several times as well as fresh paint on the benches. 
    As far as security at the mall, running from one end of the mall should be part of their daily activity as well as a required skill. Please allow me to explain further.
    I was walking with my 19 month old toddler when I heard some one yelling stop that guy! I tried stepping in his way but my son and I were surrounded by two or three other families with young children and did not want to knock him into my son or the others.
    The suspect got around me and then several patrons and the security yelled to stop him again. Instinct took over and I ran after the man. When I cought up with him I kept my distance because instead of running he turned to confront me and I then realized he might be armed. He was stopped though and I was sure mall security was right behind me for back up. Apparently once I started running the security took a break and started walking. Seeing that back up was far from being there for me the man took off running again and again I cought up to him and again he turned to confront me in front of the jewelry stand by the playground.
    This man had taken the tip jar from the coffee stand, he put the jar on the counter and begged me to let him go as he just trying to get bus money. I grabbed his collar and replied “I can’t let you go”. Again security was far behind walking at a snails pace. I was rather frustrated by this because I had left my son five stores back to do the job they couldn’t. Seriously, I asked if there was any security gaurds could run but I  was told “she was off that day”. These security gaurds couldn’t run the distance from the coffee stand to the playground. This is a serious public safety embarrassment. However, these security gaurds are probably some of the only ones that could pass the drug tests and from what I understand marijuana is not what they’re testing for these days.
    It is unfortunate that stores like “Old Navy” and others only take space in the bayshore mall to secure locations at more popular malls and once their binding lease is up they leave a big void.
    I love taking my kids to the mall, the indoor entertainment is a must in a weathered city like Eureka. The potential is there but the management is lacking in some areas for sure. The addition of Walmart is working well in other malls.         Fred Breckenridge

  • Dr. G

    A fine piece of writing. 
    Keep up the good work!

  • Carl
  • Carl